Communications With Medical Community in Drugs Promotion: What Tools Will Be the Most Effective?
- What will be the balance between offline and online communication with doctors? How will the approach of pharmaceutical companies change?
- Interaction of pharmaceutical companies with the medical community in a new reality – how to reach the target audience and increase its involvement?
- Medical representatives in the post-period – what changes to expect? What competencies will a medical representative need in the new reality?
- The future of online events for doctors: how to improve the effectiveness of webinars?
- Using the opportunities of professional online communities
- Group events for doctors: what format and when should I use (face-to-face, online, hybrid)?
Wednesday, 21 April
- 14:00 - 15:00
- Communications With Medical Community in Drugs Promotion: What Tools Will Be the Most Effective?